eBay Photo Requirements That Matter
eBay strongly favors listings with white or light backgrounds. Their search algorithm, Cassini, ranks listings with clean product photography higher because these photos perform better with buyers. Use EnhanceRoom's eBay Ready preset to automatically format your images to the correct 1600x1600 minimum resolution with a white background.
Use all 12 photo slots. Listings with 12 photos sell 25% faster than those with fewer. Include front, back, detail shots, tags, measurements, and any flaws. More photos mean more buyer confidence and fewer returns.
Tips
- First photo is everything — eBay uses it in search results, promoted listings, and the app feed
- Avoid text overlays, borders, or watermarks on eBay — they violate listing policies
- Use EnhanceRoom's Smart Resize tool to crop square without losing important product details
Keywords and Cassini SEO
Your title gets 80 characters — use every single one. Front-load with brand name, then key descriptors: size, color, material, style. Avoid filler words like "Look!" or "Wow!" that waste character space. The Listing Agent's Keyword Extractor identifies trending search terms for your product category.
Item specifics are as important as the title for Cassini ranking. Fill in every single item specific field eBay offers. Brand, size, color, material, style, occasion — these fields are how eBay matches your listing to buyer searches.
Tips
- Research sold listings for keyword ideas — filter by "Sold" and sort by price high to low
- Include common misspellings and abbreviations buyers search (e.g., "Lululemon" and "Lulu")
- Use the AI Description Writer to generate keyword-rich descriptions automatically
Anatomy of a High-Converting Listing
Structure your description with scannable sections: Condition, Measurements, Details, and Shipping. Use short sentences and line breaks. Most eBay buyers are on mobile and will not read dense paragraphs. The Bullet Point Generator creates this format instantly from your photos.
Always include flat measurements for clothing: pit to pit, length, waist, inseam. Measure every item yourself — do not rely on the size tag. This reduces returns dramatically and builds buyer confidence.
Pricing and Shipping Strategy
Use the AI Price Suggester to analyze recent sold comps automatically. Price 10–15% above your floor to leave room for Best Offer negotiations. Enable Best Offer on every listing — about 40% of eBay sales involve some negotiation.
Offer free shipping when possible — eBay's algorithm favors free-shipping listings. Build the shipping cost into your item price. Use calculated shipping for heavy items so you do not lose money on cross-country packages.
Tips
- Relist items every 30 days to reset Cassini ranking — ended and relisted items get a search boost
- Promote listings at 2–5% to test ad performance before committing higher rates
Key Takeaways
- White backgrounds and all 12 photo slots maximize Cassini ranking
- Use every character in titles and every item specific field
- Structure descriptions for mobile scanning with measurements included
- Enable Best Offer and consider free shipping for algorithm advantages